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Industry Analysis Case Study
Case Title:
Gucci in 2005: On the Comeback Trail
Publication Year : 2005
Authors: Pallavi Yaddalam, Vasudha Aich
Industry: Luxury goods
Region: Global
Case Code: INA0032B
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
The Italian company, Gucci was a small luxury leather goods store when started, in 1921. But in 2005, it has grown into a multi-brand conglomerate with a colorful past and a bright future to look forward to. Gucci is the third largest luxury goods company in the world after Louis Vuitton Moet Hennesy (LVMH) of France and the Swiss group Richemont.
Owing to an economic slump and a series of other global events, Gucci along with other luxury goods companies saw a bad run in recent years. But since 2004, when Robert Polet has taken over as the CEO of the group, things have started looking up for the group. Polet has drawn up ambitious plans for the expansion of the company. Experts wondered whether the company will be able to bounce back as envisaged by Polet. Or are his plans too ambitious?
Pedagogical Objectives:
- To discuss about the luxury goods industry
- To understand about the Chinese leather market
- To discuss about Gucci’s performance under different leaders.
Keywords : Luxury goods industry; Gucci; LVMH; Richmont; Robert Polet; Mark Lee; Guccio Gucci; PPR; SARS; Fashion accessories; Luxury goods in Asia; Luxury goods in Asia; Luxury Goods in Europe; Industry Analysis Case Study; Slump in sales; Cosmetics; Jewelry
